The Traditional Marketing Agency Model Is Broken. Here Is What Replaces It
The traditional agency retainer model consistently misaligns incentives and obscures value. Here is what GCC businesses are building instead.
The Unbundling of the C-Suite: What Fractional Leadership Really Means
Something significant is happening to the way businesses think about senior leadership. Quietly, and then very quickly, the assumption that executive expertise must come packaged in a full-time employment contract is being challenged, and in most cases, dismantled. Fractional executive leadership is not a stopgap for businesses that cannot afford the real thing. It is, […]
Why Big Agency Pricing No Longer Works for Brand Strategy Services
Remote working seems to have boosted the productivity of a majority of business leaders, they said that their organisations performed better against workforce performance...
