The Traditional Marketing Agency Model Is Broken. Here Is What Replaces It
The traditional agency retainer model consistently misaligns incentives and obscures value. Here is what GCC businesses are building instead.
The Unbundling of the C-Suite: What Fractional Leadership Really Means
Something significant is happening to the way businesses think about senior leadership. Quietly, and then very quickly, the assumption that executive expertise must come packaged in a full-time employment contract is being challenged, and in most cases, dismantled. Fractional executive leadership is not a stopgap for businesses that cannot afford the real thing. It is, […]
Beyond The Pitch Deck: Marketing’s Real Role in Wooing GCC Investors
Global uncertainties and supply chain issues are also leading many consumers to look to their home markets, eight in ten respondents expressed a willingness to pay a higher...
The Upward Spiral Podcast Stress Management and Burnout
Technological change is shifting the risk agenda inside businesses, respondents noting that preparing for investments, from cloud to emerging technologies such as AI
Has 2024 been a good year or bad??
As 2024 draws to a close, I asked myself: has it been a good year or a bad one for marketing? Having spent the first part of the year attempting to take a hard look in the professional mirror after 30 years, I came to the sad but inevitable conclusion: I can’t change the corporate […]
