Rant Alert: Why We Don’t Need Prompt Engineers
Leaders have become more engaged and committed to the business, the challenge is to build confidence between the current and next generation communication has...
Beyond The Pitch Deck: Marketing’s Real Role in Wooing GCC Investors
Global uncertainties and supply chain issues are also leading many consumers to look to their home markets, eight in ten respondents expressed a willingness to pay a higher...
The Upward Spiral Podcast Stress Management and Burnout
Technological change is shifting the risk agenda inside businesses, respondents noting that preparing for investments, from cloud to emerging technologies such as AI
Has 2024 been a good year or bad??
As 2024 draws to a close, I asked myself: has it been a good year or a bad one for marketing? Having spent the first part of the year attempting to take a hard look in the professional mirror after 30 years, I came to the sad but inevitable conclusion: I can’t change the corporate […]
